Paul Crow Archives

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Ripples bike ride raises over £20,000 for sanitation charity

Bathroom retailer Ripples has raised over £20,000 for sanitation charity The Cycle, following a four-day bike ride from Bath to Edinburgh.

Paul Crow

So, who’s ready for another year?

As 2021 – and his stint as a regular monthly contributor – draws to a close Paul Crow, MD of Ripples, ponders the trials and tribulations that have shaped the industry over the past two years and offers some words of wisdom on navigating the year ahead.

Paul Crow

Talent spotting

s the reality of the industry’s recruitment crisis takes hold, Paul Crow, MD of Ripples, offers some words of advice on how to find the hidden talent and ensure your business is top of their list to work for.

Paul Crow

Ready for a new normal?

Now that Brexit is a done deal, the Ripples managing director Paul Crow asks whether the bathroom industry is ready for a new normal and hopes sales directors will spend some time getting to know their retail customers better.

Paul Crow

Everybody has a plan until they get punched in the mouth

2020 wasn’t the year anyone was expecting but where do we go from here? The MD of bathroom franchise Ripples, Paul Crow, reveals why, despite the colossal implications of Covid-19, he feels more positive than ever about the year ahead.

Paul Crow

Marketing: is your message clear?

Paul Crow, managing director Ripples, suggests that with more and more platforms to put across your digital message, and with consumers confused by the choices on the market, it has never been more important to get your marketing right

Paul Crow

Ripples diversifies with new range of body and home products

Bathroom retailer Ripples has launched Kind – a range of body and home products that are vegan, natural and ethically made in the UK.

Paul Crow

A long, hard battle lies ahead of us…

Ripples MD Paul Crow suggests retailers use the downtime the coronavirus pandemic has given us to make their showrooms the best they…

Paul Crow

Working with influencers: Lily Pebbles and Ripples

The Ripples MD Paul Crow shares his observations on how working with influencer Lily Pebbles significantly boosted website traffic, gained free coverage in an interiors magazine and created numerous other marketing opportunities

Paul Crow

Colourful ISH hailed ‘best ever’

Derek Miller, co-owner of leading Glasgow retailer Scope Bathrooms, has hailed this year’s ISH trade exhibition as the best he’s ever attended.

Paul Crow

How to survive the post-Brexit Armageddon

The Ripples managing director, Paul Crow, insists that if businesses want to survive the aftermath of Brexit they need to take a long, hard look at themselves and their practices to make sure they’re as efficient as possible

Paul Crow

SWOT analysis ‘key’ to post-Brexit success – Ripples MD

KBB retailers could benefit post-Brexit by conducting a SWOT (strengths, weaknesses opportunities, threats) analysis now, Ripples managing director Paul Crow has suggested.

Paul Crow

‘Industry too fragmented’, claims top designer

Leading designer Tom Dixon has accused the kbb industry of being very fragmented with a lack of synergy across the sectors.

Paul Crow

Bathroom fitters are undervalued

Ripples managing director Paul Crow explains why the company chooses not to employ its own installers

Paul Crow

Don’t sell out for higher profits

Ripples’ MD on why retailers should always aim to sell quality brands.

Paul Crow

You know it makes ecosans

Paul Crow explains why his company has been helping to improve sanitation and health in poorer countries.

Paul Crow

Paul Crow

Ripples bike ride raises over £20,000 for sanitation charity

So, who’s ready for another year?

Talent spotting

Ready for a new normal?

Everybody has a plan until they get punched in the mouth

Marketing: is your message clear?

Ripples diversifies with new range of body and home products

A long, hard battle lies ahead of us…

Working with influencers: Lily Pebbles and Ripples

Colourful ISH hailed ‘best ever’

How to survive the post-Brexit Armageddon

SWOT analysis ‘key’ to post-Brexit success – Ripples MD

‘Industry too fragmented’, claims top designer

Bathroom fitters are undervalued

Don’t sell out for higher profits

You know it makes ecosans

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Design case study: A clever solution to a tricky problem

Rak Ceramics launches ‘one of a kind’ cooking system

New energy ratings and labels – what you need to know

How do you answer customers’ price questions?

Latest Articles

Most Read

Design case study: A clever solution to a tricky problem

Rak Ceramics launches ‘one of a kind’ cooking system￼

New energy ratings and labels – what you need to know

How do you answer customers’ price questions?

Rak Ceramics launches ‘one of a kind’ cooking system