Tag Archive: Ripples

So, who’s ready for another year?

As 2021 – and his stint as a regular monthly contributor – draws to a close Paul Crow, MD of Ripples, ponders the trials and tribulations that have shaped the industry over the past two years and offers some words of wisdom on navigating the year ahead. [27-12-2021]

Case study: The triple challenge

The client was buzzing with ideas when she first went into Ripples and worked with one of its senior designers, Jo Sangster, to bring her vision to life [14-7-2021]

Ready for a new normal?

Now that Brexit is a done deal, the Ripples managing director Paul Crow asks whether the bathroom industry is ready for a new normal and hopes sales directors will spend some time getting to know their retail customers better. [9-2-2021]

Everybody has a plan until they get punched in the mouth

2020 wasn’t the year anyone was expecting but where do we go from here? The MD of bathroom franchise Ripples, Paul Crow, reveals why, despite the colossal implications of Covid-19, he feels more positive than ever about the year ahead. [27-1-2021]

Training: the industry could do more

Paul Crow, the MD of Ripples, shares how he approaches training but acknowledges that although many brands provide great courses, more could be done to help independent retailers that have limited time and budgets [8-12-2020]

Marketing: is your message clear?

Paul Crow, managing director Ripples, suggests that with more and more platforms to put across your digital message, and with consumers confused by the choices on the market, it has never been more important to get your marketing right [28-10-2020]