Neff has announced new plans to open its first-ever UK appliance showroom in London’s Wigmore Street, with the launch set to coincide with the company’s milestone 150th anniversary next year.
The new showroom will be located on 40 Wigmore Street, the property that was previously occupied by the former Gaggenau flagship showroom. The company says work is already underway to refurbish the 3,000 sq ft space, with the first visitors expected through the door in Q1 of 2027.
The store has also reportedly been designed with both consumers and trade partners in mind. Split over two floors, the ground floor will provide a space for cooking demonstrations, product consultations and virtual appointments. Meanwhile, the building’s first floor will house the latest Neff products, including its Slide & Hide ovens and Flex Design range of cooking appliances.
Neff has also confirmed to kbbreview that there will be no direct sales from the showroom and, like the nearby Siemans and Gagganau showrooms, it will be a brand experience, demonstration, and consultation space only.
Sue Flowers, Neff Brand Manager, said: “We’re excited to be able to open our first showroom in the UK,” She continued: “Neff is the UK’s number one cooking brand and it’s great to soon have a hub in central London to allow to us bring the brand to life further.
“This showroom demonstrates our commitment to the UK kitchen market and we’re looking forward to welcoming our customers and trade partners when it opens next year. The Neff brand also celebrates its 150-year anniversary in 2027, and so opening this new showroom is a fantastic way to celebrate that.”