Global bathroom brand Grohe has announced that it has joined the Bathroom Manufacturers Association (BMA).
Grohe primarily manufactures its products at its headquarters in Dusseldorf, Germany, and has its UK base in Heathrow.
Last month, the BMA signed up its 50th full member and it said that the addition of such as well known brand as Grohe “amplifies the association’s voice as it seeks to influence Whitehall and navigate new post-Brexit business rules”.
BMA chief executive Tom Reynolds commented: “Grohe is a very familiar bathroom brand that we’re proud to welcome into membership of the BMA. The company pursues values of quality and sustainability, which correspond directly with the association’s priority areas.”
Raj Mistry, UK marketing leader for the UK, Lixil Emena and responsible for marketing of the Grohe brand in the UK, said of the move: “After a year that has presented both challenges and opportunities for the bathroom industry, we’re very pleased to be joining the BMA and look forward to working with Tom and the team.
“The association is also tackling head on some difficult issues around sustainability and product compliance, and Grohe is keen to support that positive work.”