Grohe sponsors virtual World Architecture Festival

Grohe has announced that it is sponsoring the World Architecture Festival (WAF) Virtual, which runs from today (November 30) until December 4.

The online fair is intended to bring together architects and design professionals with live content, special prizes, talks, panel discussions and networking events.

This will be the 12th year in a row that the complete bathroom solutions and kitchen fittings brand has sponsored WAF, but this year’s event will be a virtual one with new formats and features, all focusing on a main topic of ‘Living with Pandemics’.

Grohe experts will take part in the panel discussions on prefabricated housing, touchless products and 3D technology.

Speakers will include Jeanne Gang of Studio Gang, Sir David Adjaye of Adjaye Associates and Ben Van Berkel of UNStudio, as well as Sir Peter Cook.

Grohe will also announce the winner of its Water Research Prize on December 2. The prize recognises initiatives that investigate the architectural implications of water in buildings or the built environment.

Said Stefan Schmied, vice-president global projects at Grohe AG: “Being the founding member of the World Architecture Festival and supporting it for the past 12 years, we are delighted to see that WAF has developed into a must-attend event for the global architecture community.

“We look forward to participating in the virtual transformation of the festival and discussing the challenge for hotel designers to ensure safe distancing in hospitality and also how designers and manufacturers can realise the possibilities of digital design and construction to create buildings focused on health and well-being.”

Paul Flowers, leader at Grohe parent company Lixil Global Design, added: “It is more important than ever for designers and architects to share ideas and collaborate. Grohe is immensely proud to support WAF for the 12th year and its first virtual festival to engage in these discussions and foster professional exchange. Only together can we make impactful change on the holistic experiences we create.”

Grohe will also contribute to the following live sessions:


Monday, November 30 – Factory-Made to Measure

How can designers and manufacturers exploit the possibilities of digital design and construction to create buildings focused on health and well-being?

James Pickard, Founding Director, Cartwright Pickard

Karl Lennon, Director A&D accounts EMENA, Grohe AG Lixil EMENA

Wednesday, December 2, 9:10-9:50am (GMT) | Grohe Water Research Prize

Announcement of this year’s winner and Q&A session

Patrick Speck, vice-president Lixil Global Design and consumer experience, EMENA.

Friday, December 4, 13:20-14:00 pm (GMT)

Rooms with a Point of View

Hotel designers are taking steps to ensure safe distancing rather than density. How is the challenge progressing?

Richard McConkey, head of hospitality and associate director, Universal Design Studio, Tom Ito, global hospitality practice director, Gensler

Pascale Porro, director hotel accounts EMENA, Grohe AG/Lixil, EMENA

Federico Toresi, global vice-president design premium and luxury brands, Accor

On demand | CPD session on 3D printing

Grohe is the first leading sanitary brand in Europe to employ the use of 3D metal-printing manufacturing techniques. The CPD module considers 3D printing in general terms – what it is, different techniques and materials used, areas of application, manufacturing and environmental impacts.

Karl Lennon, director A&D accounts EMENA, Grohe AG/Lixil EMENA

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