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Paul da Silva

Latest Articles

The art of selling

Consultant Paul Da Silva has some top tips on how to engage the customer, demonstrate the products that match them and finally close the sale.

Paul da Silva

How to create realistic targets for your staff

Retail consultant Paul Da Silva has some helpful tips on how to work out realistic targets for your business and make sure your staff work together to achieve them.

Paul da Silva

What to pay your design staff?

Once you’ve found the right people to fill the vital design roles, the next big step is to decide what, and how, to pay them.

Paul da Silva

Experience isn’t everything

KBB retail consultant, Paul da Silva, looks back on his early experiences with MFI when he discovered how much easier it is to teach someone product knowledge, rather than how to sell.

Paul da Silva

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