Mereway has extended its English Revival collection with the addition of the new Signature kitchen range.
The new addition to the Mereway portfolio was unveiled during a launch event at Patshull Hall in Staffordshire.
Graham Jones, Mereway sales and marketing director, told attendees that the development of Signature had been driven by feedback from its retail network about the growing demand for luxury painted kitchens.
“The kitchen furniture market has changed significantly over the past 10 years,” Jones said. “We had this transition where contemporary kitchens became very popular, driven by imports from Europe. What’s happening now is that painted kitchens are taking share away from that area of the market. It’s the fastest growing segment of the market.
“We identified a gap in our portfolio for an in-frame painted shaker and we launched Signature to enable our retail partners to compete in the high-end, painted, classic sector of the kitchen market.”
Described as “a contemporary interpretation of a classic design”, according to Mereway, Signature also allows designers and consumers to blend contemporary and classic styles together, a trend that’s also gaining momentum in the market.
“Crafted from a single piece, the shaker door has no whisper lines and this, coupled with the contemporary colour palette and iconic pieces, makes it a distinctive collection that showcases the very best of British craftsmanship,” Jones added.
“Attention to detail is a feature of the collection from the feature butt hinges, dovetail joints wooden drawers and the profile plinth shoes, all designed to add style and class to the finished design.”
The range includes a variety of tall cupboards, larders, dressers and open shelving options in a palette of classic and contemporary colour finishes including Tyrolean Blue, Aubergine, White, Ivory, Mussel, Cashmere, Pebble and Pumice.
Bespoke solutions are also available through a dedicated technical team based in Birmingham.