Mira Showers has promoted its current head of channel marketing, Nigel Breddy, to sales director.
Breddy joined Mira 25 years ago as a shipping clerk and has progressed through the company. In his new role, Breddy will assume ownership of Kohler Mira sales and will be responsible for driving profitable growth for the business.
Liz Hazeldene, managing director of Mira Showers, said: “Nigel is an excellent choice for this role. He has played a central part in our marketing success and has consistently proved himself, achieving great results in the process.
“During his leadership of the mass retail channels, Nigel has brought focus and attention to the ever-changing market and has successfully delivered a number of key strategic projects that have been instrumental to the growth of the business.
“We recognise the importance of internal progression and Nigel’s well-deserved promotion is another example of the company providing people with the opportunity to develop their careers at Kohler Mira.”
Breddy said: “I am thrilled to take on this exciting challenge as I enter the next stage of my career at Kohler Mira. I have experienced the evolution of the business first hand having seen it grow from strength to strength and I am honoured to be part of the leadership team for the next stage of the journey.”