March 18, 2019
Ikea has said its latest planning studio will open on Bromley High Street on Thursday, March 28.
Ikea Bromley will be Ikea’s second planning studio, following the opening of its first KBB studio on London’s Tottenham Court Road (pictured) last October.
The firm said its new planning studio, which will include a demonstration kitchen for food activities and events, will offer a personalised service dedicated to planning kitchens and bedrooms.
“Customers can book a one-to-one appointment with a planning specialist, which will allow them to gain ideas and inspiration in an easy and convenient way to get the advice and inspiration they need to browse, plan and order furniture for a bigger project in their home.”
The Swedish DIY furniture specialist is in the middle of changing its business model, with a focus on digital and smaller, more accessible stores in city centres. It has been investing significantly in its new approach.
Jane Bisset, Ikea London city centre market leader, said: “The opening of our new planning studio in Bromley will mark the next exciting step in our city centre approach, as we bring Ikea to the heart of urban areas in London.
“We’re excited to introduce a community room to this particular planning studio, which we encourage the people of Bromley to take full advantage of.”
She said that Ikea had carried out home visits with people living in Bromley, observing daily tasks, such as cooking a meal in their kitchen, to help fully understand their life at home, so that they could reflect this in the new studio.
“Through the home visits in Bromley, we were able to gather local insights to ensure the new planning studio reflected the needs of the community.
“We identified that kitchens are no longer just for cooking, but a multi-use space for socialising, work and more.
“We can also see from the local area that open-plan living is on the rise, so we knew we had to create an inspiring offering, that would help people make the most of every space.”
Home improvers can book time slots to see a designer on Ikea’s website.
Ikea said it was “currently exploring other locations in London for similar outlets, to improve accessibility across the city”.
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