Appliance giant Hoover Candy has set up a dedicated expert team to work with independent kitchen studios, builders merchants and regional kitchen furniture manufacturers.
The team will be headed up by Dan Halfpenney (pictured, centre) as head of kitchen independents and contracts. He will be assisted by account managers Dan Connell (right) and Stewart McLelland (left).
The team will focus on educating this sector on what Hoover and Candy built-in appliances have to offer in terms of features and technology.
They will report to channel director Sion Howard and will be supported by chef and TV presenter Simon Rimmer, who is one of Hoover’s cooking ambassadors. Its aim will be to strengthen the company’s strategy to “work with outlets on the frontline of kitchen design and installation”.
Commenting on the move, Halfpenney said: “Having our own service team offers both retailer and consumer the reassurance that they are fully supported and we have narrowed down the range to focus on a core selection of appliances to provide real added value to this market.
“We are delighted to have Simon Rimmer on board with his experience and success as a chef and household name. We believe that his association with Hoover will fill consumers with confidence in the innovative developments we are making in the home appliance market.”
He added: “We are looking forward to developing relationships with trade partners who understand the amazing growth potential that wi-fi Hoover and Candy products offer and are excited about bringing consumers completely new cooking experiences as well as smart appliances in dishwashing, refrigeration and laundry.”
Chinese appliance manufacturer Haier acquired Hoover Candy towards the end of 2018 for around €475 million (£413m). On how kitchens studios feature in Haier’s plans for expansion, Halfpenney said: “Haier’s ambition to grow market share across Europe has provided both Hoover and Candy brands a unique opportunity which the kitchen specialists can take full advantage of.
“We are developing our ranges to support this particular market by not overcomplicating the offer, launching technologies that consumers can see and feel the benefits of and making sure that all of this is great value.”