Furniture fittings specialist Hettich has launched what it describes as a ground-breaking series of global hybrid experience days to help it reach its customers and partners despite the coronavirus pandemic.
The HettichXperiencedays, said Hettich, are in response to the fact that no one is currently planning trade fairs in the ‘normal’ way and it is introducing for 2021 a series of events, the likes of which “have never been seen before”.
From spring 2021, the HettichXperiencedays will run for several weeks at a time as a ‘hybrid’ programme. This means there will be physical presentations of new products and opportunities to visit the show in person. But these will be backed up with numerous virtual formats for those who prefer not to attend. These will combine a “mix of information, inspiration, show elements and networking opportunities”.
The virtual shows will feature various modules that can be combined in numerous ways, supported by Hettich’s international sales team so that they can offer tailor-made programmes for every target group throughout the event.
Hettich UK managing director Tim Leedham said of the new venture: “With our ‘HettichXperiencedays’, we are sending a clear signal in 2021. The new, dynamic event platform is revolutionary for our industry. In these uncertain times, it gives everyone involved the greatest possible flexibility and, in this way, provides maximum reach.
“We cordially invite our customers and partners from across the globe to take part in our event in whichever way they choose, either on a virtual basis or on location. And 2021 promises to be a very special Hettich experience for all.”
Leedham added: “Despite Covid-19, this will give us the opportunity to engage in intensive dialogue with our customers and partners from all regional markets and to inspire them with our solutions – whether ‘off-line’ on location, or online.”