Hoover has launched the H-Wash and H-Dry range of appliances, which it describes as its ‘smartest’ laundry collection to date.
During the virtual UK press launch, the brand said that the new range is the result of significant investment and showed its commitment to developing technology that enhances its ‘smart’ home offering. According to Hoover, the new collection will allow the brand to fulfil its ambition of creating “a truly connected kitchen”.
In his presentation Hoover UK‘s laundry product manager, Ben Peach, revealed that – with an 80% share, Hoover is the leading brand in the connected appliance sector.
“Connected appliances only count for around 10% of the entire market but it is a sector that is seeing growth year-on-year and Hoover is driving this sector forward,” he said. “We’ve remained committed to building innovation into our connected appliances since the launch of our first smart collection in 2015 and the H-Wash and H-Dry collections feature our latest and greatest technology.
“Laundry has led the charge in smart appliances and products now aim to complement varying lifestyles supporting creation of bespoke programs, suggesting best cycles and giving people up-to-date information on product progress and performance.”
Products in the new range feature what Hoover – which is part of the Haier Group – describes as ‘market-leading’ technology, including compatibility with Amazon Alexa and Google Home, wi-fi and NFC connectivity via the Hoover Wizard app.
Differentiated by good (H-Wash 300), better (H-Wash 500) and best (H-Wash 700) product propositions, Hoover has initially launched the H-Wash 300 and H-Wash 500 models in the UK. The H-Wash 700 collection will follow later in 2021.
Hoover has also developed a new app – hOn – in conjunction with the H-Wash 500 washing machine, in order to help the user, choose the optimum cycle for each wash.
Commenting on the subject of recent supply shortages across the appliance market caused by the Covid pandemic, and how the brand had responded to the situation, Peach said: “Supply out of many of our factories has been challenging in 2020 – this has been driven by the Covid-19 pandemic, and the need to make sure factory staff were safe as a priority. The entire market slowed down when we entered the first lockdown, and when we exited this lockdown the market grew at an exceptional rate as demand exceeded supply. All of our factories, across the world, have been working at their maximum capacity to try and deal with the demand.”
During the launch, Peach also outlined the brand’s aims for 2021.
He concluded: “Our goal for 2021 is to maintain our position as the number one tumble dryer brand in the UK, increase our market share and grow our price index.”