Villeroy and Boch Kitchens growth ‘beyond expectations’

Premium German kitchen brand, Villeroy & Boch Kitchens has revealed that sales are ahead of expectations.

Villeroy and Boch Kitchens was launched in early 2020 in the UK and is represented by KBB trade specialists Euromobel. Talking to kbbreview after the kbb Birmingham 2022 show, it revealed the success of its continued expansion of its UK retailer network.

Bodie Kelay, managing director of Euromobel (responsible for the Villeroy & Boch Kitchens brand in the UK) said: “We are ahead of expectations with new showroom openings and sales, having already set the bar high with a host of solus branded studios and new displays for our existing retailer network. KBB Birmingham has been a valuable face to face platform to help us accelerate growth in the long-term, as well as showcase exclusive new furniture launches.

At the heart of our business is our continued commitment to supporting independent retailers, working closely to encourage them to carve out their specialist niche in the upper-mid market in exclusive postcode areas. Villeroy & Boch kitchen furniture is created with individuality in mind and offers retailers the unique opportunity to present high end clients with a palette of luxury finishes. There is a real demand for quality and we have seen this reflected in significantly higher order values, as consumers continue to invest in their homes”.

Euromobel worked together with the Villeroy and Boch brand to create the new kitchen furniture in 2020. The kitchens are manufactured by German manufacturer Störmer under licence.

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