James Latham seeks to strengthen Irish presence with rebrand

Distributor James Latham has undergone a brand refresh, with its companies in the Republic and Northern Ireland now also adopting the parent company name.

The move involves a total rebrand of both Abbey Woods and IJK Timber Ltd. The company says the change is intended to affirm its ongoing commitment to Ireland’s building products market.

James Latham began its expansion into the Irish market with the acquisition of Abbey Woods in 2019. This was followed by IJK Timber in 2021.

As part of the rebrand, James Latham also says it will be able to increase its distribution and efficiency. This has been achieved by merging Abbey Woods’ Cork and Dublin depots, which will allow for faster product distribution across all of Ireland.

Following the brand merger, the company says its customers will have cross-border access to James Latham’s entire service proposition, including decorative timber and its full complement of timber professionals.

The company says that the new brand refresh demonstrates its commitment to growth and innovation, but also celebrates the similar values, ethos, and approaches shared across the various businesses.

Fully assimilating the Abbey Woods and IJK brands into the parent company is intended to improve their internal processes. James Latham also believes the move will help to strengthen its supply chains and boost consumer confidence in the company.

James Latham managing director Andrew Wright said that the brand alignment shows how much the company values its presence in the Irish market. He added: “Ireland is one of our fastest-growing markets. Customers can look forward to greater access to a wider variety of materials, ensuring a one-stop solution for all their timber, décors, and panel product needs.

“The streamlined service from merged depots ensures efficient and reliable distribution across Northern Ireland and the Republic, delivered by familiar teams, but with more resources and support from the wider James Latham Group.”

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