Haier’s European CEO to step down

Chief executive of Haier Europe, Yannick Fierling, has announced his resignation, and will be leaving the company at the end of April.

Fierling first joined Haier in 2015, and since then, the company says he has, “expanded the company’s geographical and category scope through organic growth and M&A, making Haier Europe among the fastest growing players in the industry”.

Discussing the news, Fierling said: “After a very successful journey and having set up the business and organisational transformation to succeed in Europe, I believe it is the right time for me to move on.

“I’m leaving a winning organisation with the strongest team in the industry that’s committed to exceeding our customer expectations and to delight our users with the best-connected suite of innovations in the market.”

Haier says that it has already begun its search for a new chief executive, and that Fierling’s replacement will be announced in the near future. In the meantime, its senior leadership team has said it will continue to focus on the company’s strategic execution.

The news of Fierling stepping down closely follows the resignation of Haier Europe’s UK and Ireland CEO, David Meyerowitz, who left the company at the end of December. In July, Haier also outlined its ambitious strategy for the European market, setting the goal of becoming “the UK’s supplier of choice”.

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