The Unified Water Label Association (UWLA) has called on the KBB industry to work together and support World Water Day on March 22, to help drive a change in water usage habits.
The annual event, which is hosted by the United Nations, helps raise awareness for more than 2 billion people globally who live without access to safe water.
Yvonne Orgill, managing director of the UWLA, believes World Water Day presents a great opportunity for companies to communicate what they are doing to use water efficiently.
She said: “In the last twelve months, there has been an increased awareness across all sectors for the need to help consumers make responsible water-saving choices. The UWLA has had more retailers, manufacturers and distributers pledge their support to use the Unified Water Label and highlight the issues around water scarcity, driving home the message that for the sake of the planet we must use water wisely.
“Working together to change consumer behaviour is the only way we can make a positive change. Restricting consumer choice or banning products will only lead to a backlash, with consumers and others finding substandard products and ways around the legislation.
“Companies have a fantastic opportunity to share their commitment to water efficiency and the Unified Water Label, a scheme which is recognised across Europe, this World Water Day. Together we can all play an important role to influence and educate consumers on the options available, and help them make the right environmental choices when investing in their home.”
Orgill added: “There has never been a better time to become involved and support the UWLA – visit the website today to find how you can play your part.”
Recently, Orgill also outlined her belief that the need to focus on water waste has now reached a critical level. Additionally, she appeared in a recent episode of The kbbreview Podcast to discuss what retailers need to know about the new water label.