PJH has expanded its Augmented Reality (AR) features, making it even easier for users to visualise how its Bathrooms to Love products will look in their own spaces.
The company says that the popularity of AR within design tools prompted it to invest significantly in the technology. As a result, almost all of the products in its new Autumn/Winter Bathrooms to Love collection are equipped with QR codes, allowing retailers or homeowners to experience the products through AR visualisation.
Using AR technology, both retailers and consumers can see how a product might look in their own showroom or home by viewing the space through their mobile device’s camera. Using AR technology, the products can be overlaid on the displayed image so the user can “see” it in their space, and get an accurate idea of its size, colour and fit.
According to the company, AR tools have been integrated through several of its marketing channels, including the PJH Partners Portal, in-store point of sale materials, and the Bathrooms to Love website.
PJH believes the investment will drive product sales, as customers can scan QR codes on product displays to visualise products before committing to a purchase, enhancing their engagement.
As an added bonus, customers can also scan the QR codes to immediately access information on the products they’re interested in. PJH says this helps it support environmental sustainability, as it minimises printed materials.
Sally Hough, Multi-Channel Marketing Manager, PJH, commented: “With Augmented Reality, imagination becomes reality,” insists Sally Hough, PJH’s multi-channel marketing manager. She continued: “Customers can now visualise their dream bathrooms with greater confidence and ease. AR is not only an innovative design tool for consumers but also an additional sales driver for our stockists allowing them to showcase products they may not have space to display.
“This feature embodies our commitment to enhancing the buying journey while supporting our valued retail partners with cutting-edge technology.”
In other news, at the end of August, PJH said it was “incredibly pleased” with the progress on its new distribution centre in Wolverhampton, and said that it planned to open the site before the end of 2024.