German kitchen manufacturer Rotpunkt has invested more than €50m into constructing new facilities at its headquarters in Bünde, Germany, and says customers will benefit from the improved efficiency and product offering.
Set to be completed by the end of this summer, Rotpunkt says the investment has gone into constructing a brand new 10,000 sq ft warehousing and logistics building at the site of the brand’s headquarters. Once built, it will create space to house machines which are currently being held in an existing facility onsite, with the goal of enhancing its operational efficiency.
According to the company, the investment will also help the company increase its product variety and offer more options to customers. The highly-automated building will increase the company’s production capacity, as the company says the new integrated system will be able to carry out tasks independently without supervision once programmed.
In line with its sustainability targets, the building will also provide energy efficient production processes that are said to be climate-friendly.
Matt Phillips, head of UK operations at Rotpunkt commented: “We are very proud to be investing in the future by constructing a new warehouse to further automate production so we can provide unlimited brand variety and exclusive design opportunities for our customers.
“As Great Britain is one of the largest markets in Europe, the UK holds significant importance to Rotpunkt as the number of retailers working with our diverse, high quality, and sustainable design portfolio continues to grow.”
Sven Herden, managing director of marketing & sales at Rotpunkt also commented: “By paying close attention to sustainable forestry, respect for human rights and fair working conditions, our efforts will have a compound effect on our company’s future. This entire development project is testament to the ongoing commitment from Rotpunkt, to make both our company and products more sustainable and climate friendly, as we look ahead to our centenary in 2030.”
Last year, Matt Phillips spoke to kbbreview about his belief that sustainability and “clear conscience design” will continue to dominate KBB trends in years ahead, and that retailers should use their green credentials as a point of difference from competitors.