Tell us about Ballycastle Homecare

Ballycastle Homecare is a family-owned business founded 42 years ago, initially supplying building materials and later focusing on high-end bathrooms, kitchens, and tiles. We’ve strategically evolved over the years, expanding our showroom and moving upmarket.

How did the Poggenpohl partnership come about?

I had always known about the brand and it was the one I’ve always wanted. When I approached them, they were interested because we already stocked high-end appliances, and we had the financial capability to invest in a proper showroom. In Northern Ireland, Poggenpohl is seen as a brand with historical quality, and people will travel for pure quality.

What is it about Poggenpohl that aligns so well with your business?

We’re 60 miles away from Belfast, so for people to travel to us, we need something special. The Poggenpohl badge represents excellence – people with real wealth automatically see Poggenpohl as pure quality. The brand aligns perfectly with our philosophy of offering premium, aspirational products. It’s like having the Bentley of modern kitchens – a brand that stands for craftsmanship, design, and exclusivity.

Do you have a particular design ethos or approach to retail?

People buy from people. You’ll sell what you love, so put displays in your showroom that you’re genuinely passionate about. If customers can see that you’re enthusiastic and truly believe in the product, they’ll be more likely to buy. We’ve always believed in putting good stuff in – not just average products, but high-quality, aspirational brands. Our approach is about creating a destination, not just a showroom.

What is the standout Poggenpohl display or area of the showroom?

My personal favourite is the sand grey display with the Patagonia worktop. We created a walk-in pantry with drench bronze-framed doors, and we book-matched the back panel and waterfall gables with this incredible zero-care marble from Italy.

We’ve added showcase units with bronze frames and bronze glass, with integral lighting shining into the back of the wall units. It’s a class display that really showcases what Poggenpohl can do. It’s not just a kitchen, it’s a piece of design craftsmanship that really tells a story.

What has been the reaction from clients?

The reaction has been unbelievable. We’ve sold many Poggenpohl kitchens already this year. We’ve positioned the Poggenpohl displays right at the front window and centre section of the showroom. It’s a really good mix with our displays – a contemporary look with some classic elements. People are really responding to the new layout and the quality of the Poggenpohl brand.

What is your advice for retailers wanting to forge similar partnerships?

If you’re going to do it, do it right. My personal advice is you’ll sell what you like, so put in the displays that you love. Believe in what you’re selling, invest properly in the displays, and show genuine passion.

Poggenpohl UK is currently looking to expand in key geographic locations within the UK and Ireland. For further details, please contact Tom Bruck on [email protected].

www.poggenpohl.com