Speaking exclusively to kbbreview, hib.’s CEO Rob Ginsberg said that the company’s major rebrand is only the first step in a large-scale five-year-plan for growth.
Earlier today, the bathroom company formerly known as HiB announced a major rebrand, and will now be known as “hib.” (short for “home of inspiring bathrooms”) going forward.
Described as a “striking new identity”, hib. says its new rebrand will also see it launch new in-store displays, enhanced POS materials, an upgraded retailer portal, and the launch of its new #feelbathroomfabulous social media campaign.
However, despite today’s big unveiling, Ginsberg has stressed that this is only the start of the company’s major plans for the next few years, commenting: “The one thing I would say is it’s important to know that this sort of evolution is just the beginning. This sort of rebrand builds the foundation for future ideas and concepts. So there’s a lot more that we’re going to push forward with hib.
“It’s not just the end of a year’s worth of planning, but it’s actually only day one in terms of what we plan to do for the future. We’ve got some brilliant people, some great minds within the business, and there’s a lot of creative ideas, expertise and ambition that we are going to roll out over the next three to five years as part of this journey.”
The company’s rebrand this year also coincides with its milestone 35th anniversary. According to Ginsberg, this makes 2025 the ideal time to launch the company’s new identity. Explaining the significance of the rebrand, Ginsberg said: “This is a really exciting moment for us. For me, I’ve never been more excited about the business than I am today, and I think that it’s start and exciting new chapter for us.
“There’s always these milestones when you sort of reflect. And those are the moments where actually we’ve got to step on the pedal, be smarter, drive harder, and implement initiatives that directly support retailer growth. We’ve done that at various stages over our life, for our 20th and 25th year anniversaries.
“I think in some ways, business is a living organism, which should continue to grow and flourish. And therefore, now is the right time to take that next step.”
