Tile brand Ca’ Pietra has just launched a comprehensive visual rebrand, which it says is the culmination of years of work.
According to the company, the motivation behind the rebrand was to reassert its position as a market leader in the industry through a “confident” new visual style.
The newly-launched visual identity has been implemented across all of its major advertising channels. This includes a new website, photography style, social media look, its retailer newspaper, and new brochures.
The brand says that significant investment has gone into the new look, which includes improved website functionality, intended to enhance the customer journey, as well as give it an updated visual style.
Ca Pietra’s head of marketing and creative, Grazziella Wilson, said: “The new brand is the culmination of years’ worth of work with a very full-on 12 months to bring it to life. We’ve taken influences from a range of different sources but have largely been inspired by fashion. The most important thing for Ca’ Pietra was that our own personality shone through.
“Even with a new look, our core values that have established us as a brand that is respected and trusted remain the same. But what our rebrand does do, is reinvigorate our position as an enthralling and confident tile company that leads the industry.
Wilson also assures that “this is just the start of a new chapter for Ca’ Pietra”.
Several years ago, Ca Pietra launched a competition for children to design a new tile, with the three winning entries being available for sale on its website.