Scandinavian appliance brand Asko has appointed Michelle Churchill as its national account manager in kitchen retail trade, as the brand looks to strengthen its relationship with retailers.
Churchill joins the company with more than a decade of experience in the appliance industry. This includes almost 10 years spent supporting independent retailers at Electrolux, before becoming a key account manager for Magnet, and then supporting the senior national account manager at Wren Kitchens.
Now at Asko, the company says Churchill’s focus will be ensuring the brand’s appliance products are well represented in showrooms, supporting retailers with tailored solutions, and showcasing the company’s design and quality-led approach to appliances.
“Asko is a brand that stands for quality, longevity, and design – all of which are things I believe customers value,” Churchill said. “I like the fact that it’s not just another appliance brand, it has a genuine story and something different to offer the UK market. I’m looking forward to meeting customers and showing them why Asko deserves a place in their showrooms.”