How’s business compared with last year?

“The difficult overall situation in the European kitchen market is characterised by factors such as weak new construction business, high interest rates on loans and a general reluctance to spend. The fact that we continue to distance ourselves from all the negativity in the marketplace is positive and as a result, we maintained our market share in most countries and even increased it in some regions.

“Rotpunkt Küchen ended the 2025 kitchen year, which was marked by consumer restraint, weak new construction, and international tensions, with clear sales growth. The kitchen furniture manufacturer from Bünde/Westphalia increased its revenues by 6.25 per cent to a new high of 103.7 million euros. The increase was driven by a further rise in average values per kitchen order. These are significantly higher than the moderate price increases that were implemented. Rotpunkt Küchen also recorded growth of 2.3 per cent in volume for 2025.

“All sales figures relate to furniture and fittings for kitchens, utility rooms, dressing rooms/wardrobes and bathrooms; electrical appliances are not sold. The main sales driver of the ‘more than kitchens’ strategy continues to be the kitchen business.

“Rotpunkt Küchen expects the situation from 2025 to continue in most core markets in the 2026 financial year, with export markets becoming the most likely source of dynamic momentum now and in the coming years. Nevertheless, the company continues to invest in the domestic market, which has been growing in importance and set a sales target of 110 million euros in 2026.”

What are the main challenges facing the sector, and how are you tackling them?

“We want our customers to partner with a premium manufacturer, which offers a well-rounded product offer and service to support everything from new products, targeted marketing and sales training, as a way to boost sales and deliver an even stronger USP to the independent as with Rotpunkt, they can become a whole home fitted furniture retailer. Variety has long been considered the spice of life, but it is also the lifeblood of any business when it comes to driving satisfaction and securing repeat business, which is key in such a volatile market. By investing in this area of the market and participating in a series of trade shows like KBB in 2026, we hope to encourage a positive dynamic across UK sales territories, and present innovations and interior styles currently in high demand.”

“Additionally, the new 2026 Collection is further proof that Rotpunkt‘s core strengths lie in quality, product variety, diversity, ease of planning, and taking a customer-oriented approach to design. In fact, the company’s perspective on ‘customer orientation’ focuses solely on collaborative design in 2026 to offer user-centric furniture solutions, that when put in the hands of the retail community become a building block for sustainability.”