Following the opening of its first Irish showroom earlier this year, kitchen franchise Kutchenhaus has announced bold plans to grow its network further in the region over the next 18 months.
As part of its long-term strategy, Kutchenhaus says it is looking for more potential franchise partners in Ireland to bring its business model and products to more consumers.
These plans reportedly form part of a wider strategy to strengthen Kutchenhaus’ presence in several key European markets through increasing its retail network and boosting brand visibility.
The brand says the strategy also “reflects increasing consumer appetite for expertly crafted kitchens that balance aesthetics with everyday practicality”.
Kutchenhaus took its first steps into Ireland’s market in March, when the franchise opened its inaugural Irish showroom in Kilkenny. Owned and by Paula and Liam Holohan, the Kutchenhaus Kilkenny store reportedly measures more than 3,300 sq ft and has more than 12 different displays.
Jim Barnard, UK general manager for Kutchenhaus, comments: “Ireland has been identified as a priority market for growth, with opportunities available in major cities and regional hubs,” explained Jim Barnard, Kutchenhaus’ UK general manager. “Kutchenhaus is therefore targeting experienced kitchen professionals, entrepreneurs and individuals with a strong background in interiors to join us on this journey and become a new franchise partner.”
Kutchenhaus marketing director, Ntola Obazee, added: “The location represents a significant opportunity for Kutchenhaus. We are seeing strong demand for kitchens that combine intelligent design with lasting quality and believe our offering resonates well with Irish consumers. Our franchise model is built on partnership and support and we’re looking to work with individuals who share our commitment to delivering an outstanding customer experience and are motivated to build a successful future.”
Kutchenhaus is owned by German kitchen giant Nobilia, which also recently launched its KUBE retail model in the UK earlier this year, which promised to “disrupt the market” by doing away with promotion cycles and discount-led selling.
