Nobilia’s new KUBE retail brand, which was recently launched with a promise to “disrupt the market”, has announced the location of its second showroom which is set to open this July.
The retail brand’s second showroom will open its doors in Dulwich, in South London. According to KUBE, the opening of its new location is the next step in its strategy to build a scalable showroom model which “combines operational efficiency with a customer-first retail experience”.
The retail brand’s business model hinges on a fixed “all this for…” pricing structure, which it describes on its website as “quality kitchens at WTF prices”. This means every price listed includes the total for cabinets, appliances, worktops, a sink and tap, which is a deliberate choice which it says eliminates promotion cycles and discount-led selling.
KUBE says this pricing model has been specifically designed to simplify the purchasing journey for customers and increase transparency, arguing that the model helps homeowners navigate the purchase process with greater clarity and confidence.
Ntola Obazee, group marketing director at Nobilia UK, commented: “The opening of our Dulwich showroom represents another exciting step forward for KUBE as we continue to scale the business and introduce our proposition to new audiences across the UK.
“The response to our Chester launch demonstrated there is a real appetite for a kitchen brand that combines strong design, German-engineered quality and transparent pricing without the traditional compromises customers have come to expect. With the backing and manufacturing expertise of Nobilia, we’re in a strong position to continue expanding the KUBE concept and bringing a fresh retail experience to the kitchen market.”
KUBE’s parent company, Nobilia, also owns kitchen franchise giant Kutchenhaus, which announced earlier this year that it had passed the 100 UK showroom milestone.