Haier launches #Haier4Education

Chinese appliance giant Haier has launched the #Haier4Education campaign to encourage participants to nominate a school or university they think deserves a £2,500 donation.

Two winning schools or universities will be chosen to receive a £2,500 donation each. The money will go towards new books, laptops, equipment and support for online learning if the institution is closed.

The campaign will be held across social media and is backed by an extensive PR campaign, including digital displays on the Mumsnet platform. A number of influencers have also partnered with Haier to encourage their followers to take part.