Wren Kitchens is set to expand into the USA this year with its first showroom and US manufacturing facility in north-east Pennsylvania.
The 252,000sq ft production and assembly site will be located on the Hanover Industrial Estates, Hanover Township, and is set to open in the spring. There are plans to develop the headquarters in Pennsylvania state as well.
The first showroom will be built in Milford, Connecticut, and will have 100 kitchen displays in the 31,465sq ft space. Wren said that this will be the largest showroom in America and it will open in the summer.
Wren plans to open several other showrooms throughout the year across north-east Pennsylvania. They will offer a full design service and will also feature 3D virtual reality technology to allow customers to see their designs.
A Wren Kitchens spokesman said: “We’re excited to bring our vertically integrated model to the United States, the largest home-improvement market in the world.
“It’s imperative to offer our customers a first-class experience, and that starts in our showrooms. We invest heavily in them to offer the latest styles and a truly experiential visit where they can see their kitchen in virtual reality. And also, in training our retail staff to offer the customer a fantastic service.”
