German kitchen brand Ballerina-Küchen has named Shanti Panchani as its new UK agent and dealer representative, who will work to grow the manufacturer’s dealer network across the country.
Going forwards, Panchani will work closely with Ballerina’s existing retailers as well as prospective partners, looking to grow the brand and to help retailers maximise their business opportunities.
Panchani has more than 30 years of industry experience, including many spent as an independent retailer. As a result, Ballerina says his extensive knowledge will help support its strategy to develop its UK dealer network.
“Ballerina is a brand that stands for quality, innovation and flexibility,” Shanti Panchani said, continuing: “I’m excited to use my industry experience to support dealers across the UK, helping them grow their businesses while delivering outstanding kitchen solutions to their customers.”
Ballerina-Küchen’s Christian Käsemann also added: “Shanti’s extensive experience and strong relationships within the UK kitchen sector make him the ideal partner to represent Ballerina-Küchen in this important market. His approach aligns perfectly with our values and our ambitions for further growth in the UK.”