German appliance manufacturer Neff has been voted one of the UK’s coolest brands.
The CoolBrands listing is achieved by means of a vote by 2,500 members of the British public and 36 “influencers” from the food, fashion and music worlds. All brands were judged on their authenticity, desirability, innovation and originality.
Thousands of brands are considered from more than 50 sectors, but only those that achieve top scores qualify for CoolBrands status.
Jo Eyers, group marketing manager at Neff, said: “We achieved the CoolBrands accolade last year, so I am extremely pleased to be voted into the CoolBrands 2016/17 list this year too, alongside other well-known quality brands. It gives testament to the brand and it’s innovative appliances, which deliver the tools to cook with passion and enthusiasm.”
Stephen Cheliotis, chairman of the CoolBrands council, added: “CoolBrands status illustrates that Neff is rated highly by both influencers and the British public. This is proof that the brand is considered highly original and innovative, two factors voters consider. It also clearly shows that the brand is desired, a lustre that often means it’s chosen ahead of peers. CoolBrands status is also testament to the brand being seen as authentic and being passionate about what it does. Although most CoolBrands do not strive to be perceived as cool, being recognised independently in this way is naturally a wonderful affirmation that what the brand is doing is recognised, valued and respected by consumers and those influencing them.”