Although this year has brought unexpected challenges, Alex Zandona still believes opportunity is out there, so long as you’re willing to be adaptable and focus on the positives instead.
As 2025 draws to a close, the independent KBB industry stands at a crossroads.
This year has tested the resilience of many in our trade; we’ve seen some respected independent retailers cease trading and even Britain’s largest kitchen appliance distributor go into administration.
Yet, amid the turbulence, there are also stories of success. Schmidt UK continues to expand impressively, Magnet has returned to profit after years of losses, and many independent retailers have had great success – particularly those who have had the confidence to reinvest.
At industry conferences over the past two years, the narrative has often been dominated by negativity, with talk of uncertainty, shrinking margins, and economic headwinds. But from where we stand, we’ve seen a different picture. Our business has grown strongly, proving that opportunity still exists for those willing to adapt, innovate, and deliver exceptional service.
Economic climate
For independent retailers like us, the link between the housing market and our sales is undeniable. The health of the mortgage market, and consumer confidence around borrowing, directly affects spending on kitchens, bedrooms, and bathrooms. Many homeowners have been reluctant to release equity or commit to large renovation projects, particularly as the cost of building extensions has soared in recent years.
Yet, despite these pressures, demand hasn’t disappeared, it’s simply been delayed. With inflation now easing and whispers of rate cuts on the horizon, confidence is expected to return gradually through 2026. If the housing market steadies and buyers begin to move again, we could see a strong resurgence in refurbishment projects from homeowners who have been “waiting and watching” since 2023.
For now, the Autumn budget created a lull in the market, as customers held off larger commitments. But we believe this is temporary.
Historically, January through March brings a seasonal upswing, and we expect 2026 to start with renewed energy.
Wealthier clients at the premium end have remained relatively unaffected by interest rate movements, continuing to spend on bespoke and luxury brands. By contrast, the middle-market customer, who is more affected by the increase in the cost of living and higher mortgage rates, is more cautious, stretching budgets and expecting real value.
After several challenging years, we believe the worst is behind us
Alex Zandona, director, Artizan InteriorsThis is the space we operate in, and our experience this year has challenged some of the industry’s assumptions. While commentators have been quick to predict a decline in mid-market spending, our own results suggest that our core customer is more resilient than the media portrays.
Two years ago, we made a conscious decision to take control of our growth by refining our marketing strategy and amplifying our strong local reputation. Rather than cut back, we chose to invest, in our showroom, in digital marketing, in systems, and in partnerships. We also diversified by taking on larger, more complex projects that included general refurbishment, structural alterations, and multiple-room transformations.
This ability to offer a complete, project-managed service has become a real differentiator. Clients increasingly want one company to oversee every aspect of a renovation, and by delivering that convenience and reliability, we’ve won more kitchens, more bedrooms, and more customer loyalty.
Our projected sales for 2025 are set to be our best ever, a record year achieved despite the broader industry challenges. It reinforces our belief that success in this market isn’t just about timing, it’s about trust, adaptability, and consistently high standards.
Looking ahead, 2026 will likely be another year of cautious optimism. Next year will bring success to those who continue to drive forward with purpose and confidence. It may only bring a small step forward for the industry as a whole, but a step forward nonetheless.
After several challenging years, we believe the worst is behind us, and 2026 will mark the beginning of a steady but positive recovery.