How’s business compared with last year?

“There’s no denying that 2025 has been a challenging year for the industry, marked by frustration and slow momentum. From Merlyn’s perspective, however, it has been a year of steady growth. By doubling down on our fundamentals, maintaining strong visibility, and choosing to stay positive, we’re closing the year feeling confident about what lies ahead.

“Throughout the year, we’ve launched multiple new ranges, colours and finishes, underpinned by our belief that new product development is the oxygen of the market. It fuels retailers, energises the category, and reminds consumers that the bathroom remains a space for personal expression and long-term value.”

What are the main challenges facing your sector and how are you tackling them?

“Looking ahead, we expect the next 12 months to mirror much of what we experienced in 2025, with ongoing uncertainty across the wider KBB market. The outcome of the autumn budget has the potential to further impact the economy and, in turn, consumer affordability, which remains a key pressure point for the sector. We’re also likely to see continued consolidation across the market, as businesses look to strengthen their positions, improve efficiencies and respond to changing demand something that has been a defining trend over recent years.

“That said, periods like this often reward brands that remain agile, invest wisely and stay close to their customers. Those that continue to innovate, support retailers and focus on long-term value will be best placed to navigate the challenges and emerge stronger as confidence gradually returns.”