Rob Russell: ‘We see our partners as an extension of our business’

With business up over last year, Smeg's head of kitchen channel, explains how distinctive design has created "meaningful headroom for growth" at the iconic appliance brand

How’s business compared with last year?

“Business has remained positive compared with last year across the kitchen studio and retail sectors. Importantly, we are not everywhere in the Kitchen Studio market, and our offer provides a clear choice for retailers who want to stand out. This differentiation continues to drive strong interest in our premium appliances that balance distinctive design with innovation. In tougher market conditions, this gives us meaningful headroom for growth and has helped us maintain momentum despite wider market pressures.”

What are the main challenges facing your sector and how are you tackling them?

“Looking ahead, we believe the Kitchen Retail sector will continue to be shaped by cost volatility, changing consumer expectations and intensifying competition. Our focus is on building a business that is resilient, adaptable and partner led.

“We are investing for the long term in product innovation, expanded design and finish options, and scalable systems that enhance our service and support offer. Crucially, we see our partners as an extension of our business, not just a number. By deepening our understanding of our customer base, focussed collaborations, tailored commercial and operational support, and investing in tools that help our partners grow, we are creating a platform for shared, sustainable success in the years ahead.”

Home > Opinion > Rob Russell: ‘We see our partners as an extension of our business’