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Cyncly’s CEO Anand Krishnan joins kbbreview editor Andy Davies to explore how technology is fundamentally changing the journey from the first thought of buying a new kitchen or bathroom to the final order.
They discuss why retailers need to engage with customers long before they walk through the showroom door, how online inspiration can create better-qualified leads and why connecting every stage of the process could turn a journey that once took weeks into one that takes days.
And, of course, they tackle AI. Anand explains where he believes it can genuinely help designers today, where the hype is running ahead of reality, and why its biggest benefit could be removing the repetitive ‘grunt work’ and giving designers more time to do the things only humans can do.
You can find out more about Cyncly at cyncly.com
This episode of The kbbreview Podcast is commercial content