Beko has looked to the world of fast-moving consumer goods to find its new marketing director.
Vijay Bhardwaj (pictured) joins Beko from KP Snacks, where he was head of marketing. He brings with him a wealth of brand-building experience gained from his roles at other FMCG companies such as Inbev and Pladis.
Bhardwaj will head up Beko’s marketing team across all five of its brands – Beko, Grundig, Leisure, Blomberg and Flavel.
Beko UK and Ireland managing director Teresa Arbuckle said of the appointment: “Strategically, this is an excellent time for Vijay to join the business. We had a phenomenal 2018, and to add to our continued success, Beko has just been named ‘number one large home appliance brand in the UK’ by Euromonitor.
“Vijay’s appointment will help us continue along our fast-paced growth trajectory for all five brands, and as 2020 marks our 30th year of trading in the UK this year is going to be key in terms of planning and activating several exciting new campaigns.”
Commenting on his new role, Bhardwaj added: “Beko plc has always stood out in the home-appliance industry and it’s an exciting move for me from the FMCG world. I’m looking forward to the opportunity ahead, especially as the sector evolves with more advanced technological features being developed and premium, smart connected appliances become more common in UK households. It genuinely is a fantastic time to join the Beko plc team.”