Designed specifically to empower retailers, installers and specifiers, Flair Showers has launched a brand-new website for its trade partners.
One standout new feature is the site’s product configurator tool, which displays market-specific recommended retail pricing for the UK, Northern Ireland, and ROI. Designed to create a seamless sales process, Flair says users can select their range, style, size and finish, as well as add any compatible side or inline panels and compensating bars, and then view a simple recommended retail price for their specific configuration.
Website users will also find a dedicated trade hub area, which Flair says provides installation support, training videos and information on its Click Fit PRO technology.
Merchants and installers can also access the trade hub to request a visit from the roving Flair PRO mobile showroom, allowing them to see products first-hand and benefit from brand-specific installation advice.
Flair’s new website also hosts a new specification area, where users can find technical documents, installation instructions, declarations of performance and CE certificates. Furthermore, trade partners can also access and download the latest Flair brochures, specific to their market, as well.
As well as highlighting Flair’s products, the website also showcases the sister brands within the Sanbra Ltd portfolio, St James England, Majestic London and The Shower Lab.
“At Flair, we remain committed to our trade partners and our strategy continues to be driven by them,” said Gillian Furey, Flair’s marketing manager. “To complement our redesigned Harmony Collections brochure, we have reimagined our website to enhance the Flair customer journey across print and digital touchpoints. Our new website aims to streamline processes for our trade partners, while inspiring and informing consumers, driving interest and consideration for our showroom retailers, merchants and installers.
“Our new price configurator tool offers instant clarity on the cost of the chosen configuration, and the next phase will allow consumers to find their nearest Flair retailer. They will also be able to email their quote directly to the retailer too. With dedicated areas for merchants and installers, and specifiers, our new website is a vital tool for all our trade partners, providing comprehensive support, expert guidance and practical advice.”
In related news, at the end of last year Flair released an industry training manual to pass on product knowledge, created specifically to help new starters to the bathroom retail industry.