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Retail theatre

Latest Articles

Virtual Worlds case study: Lights, camera, action!

For Ian Price, The Cornwall Kitchen Company, installing Virtual Worlds 4D Theatre was just the beginning of an ingenious idea to bring together virtual reality and retail theatre.

Retail theatre

In-store events and why you should do them

Alison Evans, showrooms manager at Obsidian Interiors in Cheltenham, understands how exciting and engaging in-store events help cement a long-term relationship with customers

Retail theatre

Retailer profile: Gardiner Haskins

Department store Gardiner Haskins moved out of its six-floor home to smaller premises nearby and decided to major on kitchens and bathrooms. Chris Frankland went to find out why

Retail theatre

‘It’s not about stores versus online – retailers need to get with the programme’: BRC boss

The BRC chief executive has urged retailers to “get with the programme” and stop thinking about online and bricks-and-mortar as separate channels.

Retail theatre

Conducting the perfect event

Events can be stressful, time-consuming and expensive but an effective way to market and grow the business. Vicki Evans investigates

Retail theatre

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