Appliance brand Smeg UK has reported incredibly strong revenue and profit growth across 2025, with all three of its major product divisions enjoying a healthy sales boost.
According to the company’s 2025 financial results, revenue at Smeg increased by 9.3% to £73.7m in 2025, up considerably from the previous year’s figure of £67.4m.
Furthermore, Smeg enjoyed a 20% increase to its overall profits last year in the UK, rising from £1.28m in 2024 to £1.536m in 2025.
Smeg also said it had delivered growth across all four quarters of the 2025 financial year, and that its direct-to-consumer sales also saw a boost of almost 13%, which it attributed to “investments in the website and broader marketing activities”.
“We are particularly proud of the revenue growth achieved in 2025 and the fact that growth was not only delivered consistently across every quarter of the year, but also across all three of our divisions (Major Appliances, Small Appliances and Professional),” explained Dan Hadley, Smeg’s UK managing director.
“This performance reflects the strength of the Smeg brand, the support of our retail partners and the continued commitment of our team to deliver exceptional products and customer experiences. Our strategic focus on cooking and coffee as core growth categories has been central to this success.
“Continued investment in these areas, together with the introduction of new major built-in domestic appliance launches and the ongoing development of our retail business, has enabled us to strengthen our market position and drive sustainable growth. We have continued the momentum from 2025 with the introduction of the new Musa and Isola built-in ranges this year which have been incredibly well received and we look forward to bringing more newness to market in the second half.”
Hadley concluded: “While market conditions remain competitive, we believe there remains significant opportunity within these categories, and we remain committed to further investment in product innovation, supporting our retail partners and delivering the quality, performance and design excellence for which Smeg is known.”