Northern Ireland-based kitchen doors and accessories supplier Uform has expanded into the bedroom market with its latest product launch.
Dubbed as one of Uform’s ‘largest launches to date’, its new campaign ‘Claim Your Space’ includes a range of new products – including a new bedroom collection and Made to Order enhancements that it says will help retailers “unlock further opportunities” and maximise sales.
Uform has created a range of sizes in its most popular door styles – Aldana, Dawson & Kensington (pictured), and Zola Soft-Matte to cater for fitted and freestanding bedroom furniture including wardrobes, dressing tables, side tables and chests of drawers.
The news of Uform’s portfolio diversification comes just a few months after kitchen retail chain Wren announced its decision to branch out into fitted bedrooms in response to the growth in demand in that market.
As well as the significant expansion into the bedroom market, the ‘Claim Your Space’ campaign includes Made to Order panels in a select number of ranges and the introduction of four new Paint to Order colour options.
Commenting on the developments, Uform’s head of category management, Richard Gates said: “We’re delighted to unveil our #ClaimYourSpace launch campaign. We’ve worked tirelessly in the background to develop what we believe is one of our most exciting launches to date in terms of design innovation and versatility. Our new Bedroom Collection will open a world of opportunities for retailers and trade manufacturers and the housebuilding market. Our investment in Made to Order capabilities will enable trade customers to expand into other areas of the home and really set themselves apart in the marketplace.”
Last October, Uform agreed an investment deal with Cardinal Ireland Partners to help it expand the business.